At least 90% of consumers report using Google, Bing or other search engines to hunt for products or services they are interested in. With that many people using the Internet to shop, your business simply must have a well-rounded, expertly-executed Internet marketing strategy that includes Pay-Per-Click marketing or “PPC”, or risk becoming invisible to potential clients. If you run a small business, you may be tempted to do-it-yourself, but that can end up costing you more in the long run if you do not already have a sophisticated level of Internet Marketing savvy. There are many reasons why you should let an agency manage your PPC accounts along with other areas of Internet marketing.
Ask yourself:
Are potential customers finding your competition before they find you when they run a Google search?
90% of Google searchers who use the search engine as a shopping tool never go past the first page of search results. Paid search ads can help elevate you to that first page, but only if you know how to do it right.
Have you tried a little pay-per-click search, but aren’t sure if it’s working for you?
Maybe you have gotten a few clicks from your PPC campaign, but were you expecting something more? Are you sure it’s bringing in the desired return-on-investment? How can you fine tune the campaign, the keywords… are you confused about what to do next?
How much time is your PPC work taking from other business activities you need to run?
Running a successful business enterprise often means delegating important responsibilities to the right people. This streamlines operations, increases efficiency and prevents waste. Are you sure you can afford to spend your time on PPC when other areas of the business demand the expertise that only you have?
Are you starting to see why you should let an agency manage your PPC accounts? You need an expert Internet marketing team that knows how to get the most out of your PPC marketing budget.
Here are five more reasons for you to consider:
1. You have more time to do what you do best.
The biggest reason why you should let an agency manage your PPC accounts is that they are experts in the field, while you are an expert in another field. Your time is better spent working out the big picture for your business—gauging your customers’ needs and desires, improving products and services and working out your long-term strategy. It takes years to become proficient in all of the ins and outs of every aspect of Internet marketing; and when the Internet changes so drastically each year, you simply do not have time to make any mistakes while learning how to do it.
Affordable Web Design has been deeply involved in Internet marketing and web design for nearly two decades. And we have a particular expertise in search engine optimization (SEO), including PPC marketing and a host of other Internet marketing strategies that bring our clients qualified leads and new customers.
2. In Internet marketing, the only constant is change.
Just a few years ago, hardly anyone thought they would be spending so much time surfing the web, let alone shopping from so many different kinds of mobile devices. And yet today, that is the norm. Google and other major search engines tweak their search algorithms at least a few times every week to weed out Internet marketing practices they don’t like. Every few months, technological advances make major tectonic shifts in the way people interact with and market on the Internet. You need to let a professional Internet marketing agency manage your PPC accounts because it’s their expertise and job to constantly stay on top of these changes so that your business can too.
Every day, Affordable Web Design stays on top of the latest developments and changes that could affect your PPC campaign or any other aspect of your Internet marketing strategy. These are changes that don’t make the regular news and you may never hear about them on your own until it’s too late to make necessary adjustments. This is a primary reason why you should let an agency manage your PPC accounts.
3. Collaboration leads to better results.
You need good people around you to teamwork through problems and create solutions that can drive your business ahead of the competition and the constantly changing times. When it comes to PPC campaigns, it makes sense to work with an Internet marketing firm that knows its way around the search engines and how they react to certain keywords in relation to your business. They can help you see solutions you may not have anticipated. You may have a list of keywords you think would help in a campaign, but one of the most important reasons why you should let an agency manage your PPC accounts is that they can help you save money and get the most out of the keywords you use for any paid search ads.
At Affordable Web Design, our team members are all AdWords certified and ready to help you see your Internet marketing goals from new vistas so that you get a better return on your investment.
4. Expert resources ready to help.
When challenges arise, as they often will, it is good to have a team of PPC marketing experts to help you make the most of any opportunities that arise and avoid potentially expensive pitfalls. You can’t afford to make mistakes in Internet marketing—these will cost you too much time, too much money and potentially cost you customers.
Affordable Web Design can manage your PPC accounts using its full buffet of experts in every area of Internet marketing so that your website can succeed, even under the most challenging circumstances.
5. Years of Internet marketing insight.
It probably took you years to develop the expertise and insight you have to build your business. Having that scope of history and experience together with your insight and customer relationships is priceless to your business. Another reason why you should let an agency manage your PPC accounts is that we can add our insight and experience in Internet marketing to your expertise in your field to get much better results.
Why should you let an agency manage your PPC accounts? Pay-Per Click marketing is a highly competitive aspect of Internet marketing, and you can’t afford to make amateur mistakes by taking a DIY approach to it. We can optimize your PPC efforts by bringing our expertise to bear as you work to accomplish your overall business strategy. Start maximizing your efforts and bringing in more qualified leads and sales today with a well-rounded Internet marketing strategy that includes a highly-targeted PPC campaign.