SEO: It’s not Just an Expense, it’s an Investment!


Truth: The majority (75% at the very least) of people never go past the first page of search results when they run a search for a product or service on a search engine.

Question: If you run a search right now for your business’s products and services, what comes up on Google, Bing or your search engine of choice?

If you don’t see your business right there near the top, your customers and potential customers aren’t seeing you either! You can’t afford that.

That is why we say that SEO is not an expense, it is an investment. We understand why small businesses might be tempted to cut corners on internet marketing aspects like SEO and try to go it alone or hire an aspiring niece to take care of it, but that is a losing strategy. But getting an SEO expert on your internet marketing team is a sure way to drive traffic to your website. Why?

  1. The numbers tell the story: Banner ads get almost no respect from online searchers, and fewer than 10 percent of people ever click on sponsored search results in Google. What people want is the organic search results—70 percent of users click on those. That means when someone searches for “widgets” on Google, they will look at the first few actual results that Google finds for them. Successful SEO can put your website near the top of those organic search results, meaning you have a much bigger chance of getting someone to click through to your site.
  2. 93 percent of online shopping experiences begin on one search engine or other (Google nabs about 70 percent of that traffic).
  3. Google and other major search engines are constantly changing and adapting their search algorithms to weed out unsavory and unprofessionally-designed websites. So keeping your website SEO-fresh is a full-time job in need of a certified SEO expert who understands these changes as they happen so they can help your website adapt in real time.
  4. Are you all about social media marketing? While it is helpful, search STILL brings in 300 percent more traffic to business websites than anything happening in social media.

Do not sell your business short by going it alone with internet marketing, and especially not with SEO. Our certified SEO expert is not only extensively trained in the art and science of getting websites to appear at the top of search engine results, he has been doing it for many years. We do it all in-house and we use only “white-hat” (ethical) SEO strategies that Google will not penalize. In addition to SEO, we use a broad range of services to make sure your website gets as much exposure to potential clients as possible!

Smart SEO is not an expense—it is an investment that can bring new customers and new business to your website. You cannot afford to go without it! Contact us today to learn more!

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We help companies to get more clients from their web sites since 1998!