Get a Professional Web Developer
Small businesses are awesome — they’re the backbone of greatness that our country’s economy is built on and their tenacity and quick thinking gives them an edge, particularly in today’s mobile society. But there are some areas where small businesses should back off of the “I-can-do-it-all” mentality, and DIY web marketing is probably the biggest one. DIY online marketing is kind of like letting your local bakery take care of your car repairs. The baker is awesome at making gourmet cupcakes and pastries, but does not have the expertise to repair or replace your transmission. Today’s online marketing situation is similar—it is enormously complicated and changes almost hourly. If you don’t understand how web marketing works, your marketing efforts could end up costing you opportunities and sales, not bringing them in. Don’t let that happen to you! If you run a small business, focus on what you do best and let us handle the web marketing!
Why You Can’t Afford DIY Internet Marketing
When you’re running a small business, every minute, every expense and every sale counts. You have to keep expenses down where you can, and many small business owners mistakenly think that DIY Internet Marketing is one way to save money. But it isn’t, and here’s why:
DIY Internet marketing takes you away from what you do best
— unless what you do best is develop and market websites. If that isn’t the case, then realize that every moment you spend not using an Internet marketing expert is costing you precious time and sales. Time is money and you don’t have time to sit down and learn how to design and market a fully-functional e-commerce website and make it look good on somebody’s mobile device too. Call us. That’s what we do!
DIY online marketing makes you look unprofessional
Today’s web surfers are sophisticated and mobile and it takes a web design expert to create a pleasing experience that spans several different formats and keeps customers coming in and coming back. If a potential customer finds your DIY website and it doesn’t load right away or looks cheap and cheesy, the vast majority of them will surf to a competing website in seconds. Amateur DIY online marketing design makes you look like a hack—and that’s not what you want your potential customers to think! Get a real website design expert and get more leads and sales!
DIY Internet Marketing is too Inflexible to Keep Up
In the last couple of years, droves of web surfers have moved from using their desktop computers most of the time to using their mobile devices most of the time. By the end of this year, most web searches will be done from a phone or a tablet. The point is that web marketing is constantly changing. Constantly. If you lock yourself into a DIY Internet marketing system or design that steals hours of your time to develop, what is going to happen next month when everything changes suddenly and makes your DIY website totally obsolete? That’s precious time and money down the drain. You need a web marketing team that not only understands this, but thrives on the constant change and is ready to meet it so that your website (and your business) will be ready too.
DIY Online Marketing Makes You Invisible
You also don’t have time to learn how to get your website to rise to the top of a Google search from a potential customer—it is definitely not as simple as just putting your cute WordPress website out there and hoping for the best. Keep in mind that there are gazillions of websites out there all competing for attention on Google. True, maybe there are only 397 other small businesses in the whole world that sell what you’re selling, but you don’t want your website to come in at 392, or even 23 on the list! This is a real danger when you go with DIY web marketing! You need a professionally-trained, certified SEO expert who knows how to get your website to rank up within the first few search results, or it’s basically invisible to your customers. Search Engine Optimization (SEO) is not a luxury, it is a necessity! You need to hire an expert with continuing advanced training in this field because the algorithms and technology dictating search results changes almost every day.
Do not waste your precious resources on DIY web marketing that will only waste your time and cost you sales—work with our proven web marketing professionals. We can help you get the best return on your Internet marketing investment while you spend your precious time building on your expertise and pleasing your customers! Contact us today!