People still want and need a variety of products and services even in uncertain economic times. So find an unmet need and meet it – with the help of your web site!
As a small business owner you might ask, “Can I afford a web site in today’s economy? Do I really need one now, when every penny counts?”
According to Tory Johnson, small business expert & workplace contributor to ABC’s Good Morning America, “The first thing every business needs is a web site, even if you’re not selling something online, because that’s where we all go for information.”
What Makes a Web Site Affordable to Small Business?
First let’s take a look at what makes a web site unaffordable.
- You can’t afford a site that looks amateurish or unprofessional, because your business image will suffer.
- You can’t afford a site that doesn’t function as it should, because you’ll lose potential leads and customers (opportunity costs).
- You can’t afford a site that’s not search engine friendly, because customers won’t be able to find you.
- You can’t afford a site that’s hard to update, because you’ll lose revenue from incorrect and outdated information.
- You can’t afford not to do it right the first time, because you’ll pay much more in the long run in redundant costs to rebuild the site correctly.
Can You Afford Not to Have a Professional Web Site That Increase Your Sales?
Read more about web design cost estimates.