Differences Between Print Ads/Magazine vs. Google Advertising
If you put an ad in a magazine about your services, you pay the magazine the ad fee and it goes in. At that point you are hoping that the ad is compelling enough to get people to call. If you get no leads from the ad, then you still had to pay the magazine the fee.
As for the Google advertising, you only have to pay for the ad if somebody clicks on it. The equivalent would be you only have to pay the magazine if you get a sales lead from your advertisement. No magazine in the world is ever going to give you an offer like that!
Google pay per click advertising has even more going for it than the manner in which you paid for the ad. It’s actually drawing on three ideas;
- You are advertising to people who are looking for your product or service right now
- You only pay when they click on your ad.
- Your ad is professionally managed and you pay an affordable PPC management fee and save a lot of time.
- pricing is based in real time; you bid live against other advertisers.