General SEO Plans & Considerations
Internet Marketing has changed dramatically over the last few years. Your customers have many different ways of finding your business. More than ever – your potential customers use online search engines and directories. In order to get their business – you have to ‘show up’ where they look.
Search Engines and Online Directories, Social Networking, iPads and Mobile Applications are replacing the printed ‘Yellow Pages’ as the way your potential customers find products and services. If they don’t find you online – you won’t get their business.
The search engine industry is an ever-changing entity that is constantly updating its algorithms to provide quicker and more relevant searches. With the exception of the search engine companies, no one has complete and total control over the outcome of website positions; therefore Affordable Web Design & Marketing, Inc. has deemed it irresponsible to guarantee exact positions, top positions or time to inclusion for any keyword(s) or keyword term(s). We do guarantee however that we will do our best to do a full website optimization and search engine promotion to help attain increased website traffic and top search engine positions.
SEO – Organic Search Engine Marketing: SEO for short – is more like public relations. You cannot buy ‘publicity’ for your site, you have to work for it by undertaking specific techniques and strategies. This is generated from the optimization of your web site to search engines and takes longer time to succeed and beat your competitors and rank higher than their web site. Many of the major search engines are very complex so getting your website on the first page of the search engine results page (SERP) for competitive search phrases requires lots of toil and sweat from SEO experts. But if your web site ranks higher on search pages, you do not pay when someone clicks your web site in the organic search engine results.
Search Engines and Search Engine Optimization are an ever evolving process, as search engine companies like Google are constantly updating their search ranking algorithms to help fight spam and manipulation of their system. Once you reach 1st page results, you should expect to remain in those positions until either a. Google changes their ranking algorithm or b. competition over takes your positions. At which time additional SEO maintenance may be necessary to regain the desired positions.