"Web Content Success Plan" for Professionals, Consultants & Service Companies
"Web Content Success Plan" for Professionals, Consultants & Service Companies Effective, well-organized web CONTENT is one of your best
sales tools! It drives visitors to your site, positions you as an expert, gives
you higher search engine rankings, and keeps clients coming back for more.
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Your Web Site "CAN DO" Checklist
Can you...
 Update your web site yourself and reduce web site maintenance costs.
Get your important information onto your web site FAST!
Increase your revenue by capitalizing on time-sensitive opportunities.
Update your web site content from any Internet connected computer, without buying any special software.
Make changes yourself without fear of "breaking" your web site.
Copy MS Word content and easily paste it into your CMS editor.
Insert graphics, audio and video files yourself. Create new pages that look like the rest of your site, and add them yourself. Want to learn more about what your web site CAN DO for you?
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| "Web Content Success Plan" for Professionals, Consultants & Service Companies
Effective, well-organized web CONTENT is one of your best sales tools! It drives visitors to your site, positions you as an expert, gives you higher search engine rankings, and keeps clients coming back for more.
Scroll down for a PROVEN WEB CONTENT ORGANIZATION STRATEGY THAT WORKS for consultants, professionals and service companies.
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$ave Hundreds on Web Maintenance with our CMS!
A Content Management System (CMS) from Affordable Web Design makes it easy for non-technical people to upload files and update wording on their web site. You'll save hundreds or even thousands of dollars by performing these routine updates yourself rather than paying a web professional every time you want to change the wording on your site.
If you can use Microsoft Word, you can use our Content Management System!
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Not all web designers have the advanced skills needed to build a CMS web site because it's more complex to build than a static web site.
Ask the web company how many CMS web sites they've built. If they haven't built A LOT of CMS site, they're really still just learning. And you probably don't want them to learn on yours!
Before you sign on the dotted line, make sure you're getting a site with a Content Management System so you don't have to wait for, or pay, a web professional every time you want to change the information on your site.
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FREE Content Management System for a Limited Time
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To celebrate our 3rd Golden Web Award, Affordable Web Design will offer a FREE Content Management System (CMS) integrated with your new or redesigned web site. (Limited time only, some restrictions apply.)
Sign up for a new web site design or re-design by February 28, 2009 to receive a CMS with your web site at no additional charge!
Get Started with Your Site Today!
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Or call us at 703-753-5755 and mention this offer.
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"Web Content Success Plan" for PROFESSIONALS, CONSULTANTS & SERVICE COMPANIES
Before you build your web site you need to spend some time organizing the content and information that will appear on your site.
There are many successful ways to organize your site's information. Here's one proven strategy for consultants, professionals and small service companies that will help position you as an expert as well as save you valuable time by weeding out prospects who aren't a good fit for your services.
- Home Page - Give an overview of your services. Start with a headline, tell who you work with, briefly describe a problem your target market has, and then tell how you solve it. End with a call to action (example: "Call us and ask for our free report")
- Who We Work With - Give more detail about the clients you work with and the problems you solve for them. This helps qualify clients by letting them know exactly what you do and what you don't do. Your time is valuable and you don't want to waste it on prospects that are looking for something you don't provide.
- How We Work - Talk in a conversational way about what results they can expect.
- Services - Detail the services you offer and end with a call to action (example, "Call or email us to learn more")
- Testimonials - These are important so if you're not already gathering them, start now! Unsolicited testimonials are great, but you can also make a note of all positive comments, summarize them yourself and get the client's permission to use them.
- About Us - Your bio builds credibility. Photographs of you and your staff are appropriate here as well.
- Resources and Links - Include helpful links for your clients (but don't link to your competitors!)
- Contact Us - Give people several easy ways to contact you. Consider placing a well-thought out "request for quote" form on the contact page as a way to qualify leads. (If they don't take the time to fill out the form they may not be serious prospects. You might want to limit how much time you spend trying to turn them into a client.)
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COMING NEXT MONTH: Free and Inexpensive Ways to Promote Your Web Site
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Affordable Web Design & E-Commerce, Inc. | 14017 Sterling Point Dr. | Gainesville | VA | 20155
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