Why you Should Hire a Certified SEO Consultant?

1. You wouldn't trust your eyes to a surgeon who wasn't board certified. Eye surgery requires precision, specialized, ongoing training and experience. Search engine optimization also requires precision, specialized, ongoing training and experience in order to get the eyes of potential customers to your site. A certified SEO expert knows how to optimize your website so that it appears at the top of search engine results.
2. Anyone can say they are an SEO consultant, but unless you hire a certified professional SEO consultant with proven results and an impressive portfolio, you may be wasting precious money and time.
3. The opportunity costs can choke businesses that don't hire a certified internet marketing consultant. An uncertified consultant might be cheaper, but can you really afford to let your competition get all the clicks because the uncertified consultant didn't do the work necessary to optimize your site? A certified SEO consultant has the expertise to make sure customers looking for your services find you before finding the competition.
4. Search engines are constantly changing the way they scour through and display search results, so your business needs a certified search engine optimization expert who is immersed in and understands how those changes affect your website visibility every day.
5. Search Engine Optimization is not as easy as it looks, and you have a business to run. Let a certified SEO expert wield his or her expertise in this area, while you do what you do best. A certified professional SEO consultant can accomplish in moments what might take you months or even years to accomplish. And in the world of Internet marketing, time really does equal money.
6. Internet Marketing is a fiercely competitive field. You need a certified internet marketing consultant who can help your website stand out from the competition — not just in the search results, but also when customers compare websites (because you know they will).
7. A certified search engine optimization expert can help your business rise above tough economic times. When customers are pickier than ever about where they spend their money, a certified SEO expert can make your site is more visible, more enjoyable and easier to use than the competition. When the economy does pick up again, your website will be better positioned to stay ahead of the competition.
8. A set of fresh, certified SEO consultant eyes can also evaluate your website to discover revenue-building ideas that you may not have considered before.
9. Hiring a certified internet marketing consultant isn't as much of an expense as it is a true investment for your business. A certified SEO expert can get you noticed, optimize your marketing image and help you stay ahead of the competition. Not doing this, however, is a sure money-loser.
10. Only a certified professional SEO professional can help you avoid the pitfalls of SEO tactics that actually repel search engines. Unprofessional SEO tactics are shunned by search engines, which can make your site nearly invisible to customers. Don't risk it! Get a certified search engine optimization professional to keep you out of those deep waters.
11. Search engine optimization and internet marketing are never finished. Because technology changes with lightning speed, you need a certified SEO consultant who can keep take your business into the future.
12. Search engine optimization is a complex mixture of art and science that requires a lot of research and expertise. When you are interviewing candidates to handle your certified SEO consultant needs, ask them the following list of technical questions to determine if they can handle the heat:
    a. Ask them to describe what SEO means to them. Do they know what a "rel=canonical" tag is? Ask them to describe what it is and how it works.
    b. Ask them if they know how search engines view and handle "meta refresh" tags.
    c. Have them describe the difference between an "image title" and an "alt attribute".
    d. Ask them how to remove automatic personalization from search results.
    e. Have them explain how to change the country language code for a website.
    f. Ask them to describe how they would run a keyword research campaign. This is a critical aspect of getting ahead of the competition.
    g. Inquire about their experience with link building.
    h. Ask them to describe their take on forming a content strategy for a website. Can they tell you what it is and how it works? The web image of your company is at stake.
    i. Have them describe what they would do to boost your website's rank, and ask them to discuss how they would determine what keyword, or set of keywords to use?
    j. Ask them to elaborate on their preferred scalable link building tactics.
    k. Have them explain how they would get video content to show up in a Google search.
    l. Ask them what tools and metrics they use to gauge the effectiveness of an SEO project because that will tell you a lot about how they approach problems and tricky situations.
    m. Ask them how they would judge the usefulness of a particular link? What data would they use to make this evaluation?
    n. Have them describe what tools they use to assess the competition's website traffic and keywords.
    o. Ask them about what methods they use to determine how much social activity occurs on a website?
    p. Have them elaborate on the analytics tracking tools and methods they use to measure social activity. How broad is their scope of analysis? Do they go beyond just tracking tweets?
    q. Ask them if they use shared counts, or if they have a statistics dashboard for tracking all of these details? Have them explain their methods.
    
    Google and other search engines employ a constantly shifting set of technical parameters and algorithms when ranking search results, so make sure that you hire a certified SEO expert who understands and has good experience working with those considerations. Have them show you examples of this understanding and implementation. The answers you get to these questions will help you determine which certified internet marketing consultant will be able to navigate your website through the vast ocean of search engine results and into a bright future.